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Lodha launches Mumbai's First Signature Residences 'Lodha Evoq' designed by 'yoo inspired by Starck'

Lodha Evoq nestled in New Cuffe Parade, Mumbai's new city centre - a Rs. 10,000 Cr mega development located in MMRDA's 250+ acre Masterplan near the IMAX Dome

•Only location in Mumbai where the monorail, metro rail and high quality road connectivity, through the new Eastern Freeway and the Eastern Express Highway, all come together

/EINPresswire.com/ Mumbai, November 8th, 2012: Lodha Group, India's finest luxury developer, is proud to announce their exclusive partnership with yoo inspired by Starck, the world's most innovative design company, to launch Mumbai's first signature residences that bear the mark of the world's most iconic designer: Philippe Starck.

yoo inspired by Starck is designing the residences and common spaces of Lodha Evoq; a 63 storey luxury tower, ensconced within Mumbai's new city center: New Cuffe Parade.

Philippe Starck is so versatile that he is revered as the God of Design. Each design stemming from his philosophy - "Everywhere, I'm looking to reach elegance and intelligence." Speaking at the launch of Lodha Evoq at New Cuffe Parade, Phillipe Starck says "Mumbai is the centre of style. Juxtaposition of colours, textures and patterns based on Mumbai's long tradition of textiles has been the inspiration for your new building, your new life, your new home."

Abhisheck Lodha, Managing Director of the Lodha Group, says: "It is a privilege for us to partner with yoo inspired by Starck, famous for unique developments across the globe, for designing the interiors of Lodha Evoq. We are committed to providing our customers with excellence in luxury living and we intend to ensure that every single element respects the best standards of quality and aesthetics.

Lodha Evoq is designed for the lifestyles of those who know exactly what they want in life and are open to boldly expressing their choices. The vivid colours, multiple décor themes and the passion of yoo inspired by Starck, make Lodha Evoq the perfect place to Live Bold."

Talking about the residences designed by yoo inspired by Starck he says, "When you enter your home at Lodha Evoq, it will open the doors of your imagination. From the iconoclastic living room to the inspiring bedrooms, to the metallic-gold bathroom, everything bears the unmistakable signature of yoo inspired by Starck. And the experience continues outside of the residence too, with the grand entrance lobby, the stylish club lounge, the glitzy alfresco party venue - every element of this 63-storey tower is designed to make a bold statement, about your lifestyle, about you.

The tower is located in the heart of the city at New Cuffe Parade, near the IMAX Dome, and will boast of having the metro, monorail and eastern freeway at its doorsteps. Since the launch of New Cuffe Parade in Nov 2011, Mumbai has embraced the development whole heartedly with over 600 happy families already a part of this futuristic mega development.

'yoo' co-founded by John Hitchcox and Philippe Starck, yoo is one of the most imaginative property design and marketing companies in the world, designing residential, hotel and leisure developments that free people to live the way they want to live. The mission of the yoo design team and Creative Directors Philippe Starck, Marcel Wanders, Jade Jagger, Kelly Hoppen and Anouska Hempel is to design amazing spaces that enhance the way you live, work and play.

Over the past ten years yoo has worked with developers across the world designing 50 projects in over 24 countries throughout Asia, Africa, Australia, Europe, North and South America and the Middle East.

About The Lodha Group -

Established in 1980, the Lodha Group ranks as Mumbai's No. 1 real estate developer, and one of the top 3 in the country. The Lodha Group has several landmark developments to its credit, The Group has also made history by recording the biggest land deal in India till date, buying a plot in Wadala for Rs. 4,053 crore, from the Mumbai Metropolitan Region Development Authority (MMRDA). Pioneering new trends in the market, the Group introduced CASA by Lodha, offering the mid-income consumer luxury homes within easy reach.

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