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Published on 12:47 GMT

What Happened To Agentic Media Buying?

When MCP (Model Context Protocol) and AdCP (Advertising Context Protocol) first showed up in my feed last fall, I got swept up in it like everyone else. I envisioned a world where I could type a plain language brief into a chat window and watch a media …

Source: MediaPost - Neutral
Published on Jul 15, 2026

Digital video ad spending is booming – trust in premium inventory isn’t.

Marketers have taken their digital video ad budgets and thrown rocket fuel on it, growing that spend to surpass $80 billion in the U.S. this year, according to estimates by the Interactive Advertising Bureau (IAB). Clarity and control in those ad buys, …

Source: Digiday - Neutral
Published on 00:21 GMT

Edelman Creates First Global Chief Creator Officer as AI Floods Influencer Feeds

As CreatorFest Europe wraps in London this week — the industry's largest annual gathering for brands, creators, and agencies — the move that arguably matters most to enterprise marketers isn't happening at the festival. It happened six weeks ago, …

Source: Tech Times - Neutral
Published on Jul 14, 2026

IAB To Marketers: Obtain Consent Before Targeting Teens

As states continue to pass new laws aimed at protecting minors online, the Interactive Advertising Bureau is proposing a "framework" that would involve requiring businesses to obtain teens' consent before serving them with personalized ads. …

Source: MediaPost - Neutral
Published on Jul 14, 2026

Advertisers don’t trust CTV inventory despite climbing spend: IAB

Dive Brief: Advertisers are skeptical about the quality of connected TV inventory, with 43% of buyers expressing somewhat or no confidence despite using trusted buying methods like programmatic guaranteed, the Interactive Advertising Bureau found in a new …

Source: Marketing Dive - Pending
Published on Jul 15, 2026

Streaming Ads are Growing Up, Getting Smarter and Learning to Shop: Amazon’s Jenny Burke

CANNES, France – At Cannes Lions, where every conversation eventually circles back to AI, measurement or someone insisting they have solved television, Amazon Ads arrived with a simpler proposition: Why settle for one advertising platform when you can have …

Source: Beet.TV - New York - Neutral
Published on Jul 14, 2026

Google DeepMind CEO Calls For U.S.-Led AI Oversight

Demis Hassabis, Nobel Laureate and Google DeepMind co-founder and CEO, called for "urgent action" and oversight in the form of a framework to address risks that may surface as society moves further into the use of artificial general intelligence …

Source: MediaPost - Neutral
Published on Jul 14, 2026

AI Video Generation Platform PixVerse Raises $439M To Build Real-Time Interactive Worlds

The race to dominate artificial intelligence (AI) video generation has taken a huge leap. AI video generation has been shifting from static screens to living, breathing virtual spaces. Singapore-based AI video pioneer PixVerse just proved it. The two-year- …

Source: Ventureburn - Neutral
Published on Jul 14, 2026

Advertiser Interest In Podcast Advertising Reaches Record High.

Advertiser and agency interest in podcast advertising has reached its highest level in 12 years, with 93% of marketers and media agencies saying they have discussed podcast advertising as a potential media investment, according to new research from …

Source: Inside Radio - Tennessee - Neutral
Published on Jul 10, 2026

IAB Talks New Video Standards: Complex, Simple Or Otherwise?

All video is not the same -- especially when it comes to how and where you watch it. So should measurement reflect that? The Interactive Advertising Bureau (IAB) believes the industry needs to drill down to the obvious, especially when it comes to …

Source: MediaPost - Neutral
Published on Jul 9, 2026

IAB Modernizes Video Classifications, Definitions, Seeks Industry Input

The Interactive Advertising Bureau (IAB) and its technology arm the IAB Tech Lab officially announced on Thursday a new standard open for public comment with the goal of defining descriptions for digital video products and their associated advertising …

Source: MediaPost - Neutral
Published on Jul 9, 2026

IAB Releases Redefining Media Types Standard For Public Comment

Interactive Advertising Bureau (IAB), a digital advertising trade organization, today released the Redefining Media Types (RMT) Standard for public comment, with IAB Tech Lab setting the technical standards needed for wide adoption. The public comment …

Source: TV News Check - Pennsylvania - Neutral
Published on Jul 11, 2026

The Growing Opportunities for Generation X in the User-Generated Content Marketplace

As brands continue investing in User-Generated Content (UGC), GenX creators are entering the expanding UGC marketplace. VANCOUVER, BC, CANADA, July 11, 2026 /⁨EINPresswire.com⁩/ -- As companies continue investing in creator-led marketing, more …

Distribution channels: Beauty & Hair Care, Business & Economy ...
Published on Jul 10, 2026

L’Oréal Paris and Swisse sponsor Prime Video series Elle

Amazon Ads has announced L’Oréal Paris as the global sponsor and Swisse as the Australian sponsor of the Prime Original series Elle, which premiered on Prime Video on July 1. Produced by Amazon MGM Studios in association with Hello Sunshine, the eight-part …

Source: RetailBiz - Pending
Published on Jul 10, 2026

Google’s New AI Ad Labels Arrive as Skepticism Grows and Rules Tighten

Google just made it easier for users to spot when artificial intelligence shapes the advertisements they encounter. The change, rolled out Thursday, adds a new section to the company’s My Ad Center. There, under a tab labeled “how this ad was made,” people …

Source: WebProNews - Pending
Published on Jul 9, 2026

IAB Releases ‘Redefining Media Types’ Standard for Public Comment

Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter NEW YORK—In an important development that will improve ad planning and measurement by establishing standardized definitions for digital video product types and their …

Source: TV Tech - Neutral
Published on Jul 8, 2026

Why the Bot-Majority Internet Demands a Marketing Reset

This post was created in partnership with Human Security In the past year, the internet stopped being a human-majority place. Automated traffic grew eight times faster than human traffic in 2024, according to cybersecurity firm Human Security. Notably, …

Source: Adweek - Neutral
Published on Jul 6, 2026

Panama City Leadership Opening & Coast-To-Coast Sales Roles Mark MediaJobCenter’s Newest Listings

This week’s MediaJobCenter lineup spotlights a Panama City, Fla., GM-GSM opening alongside sales leadership roles in Spokane, New York and Augusta, Ga. — timely moves for pros eyeing growth in broadcast and digital revenue. A leadership pivot along the …

Source: TV News Check - Pennsylvania - Neutral
Published on Jul 5, 2026

Model Collapse Risk Grows as Meta's AI Ad Blitz Floods the Web With Synthetic Content

On July 1, 2026, Cloudflare announced it would begin blocking crawlers that harvest content for artificial intelligence training from any web page that carries advertising — by default, starting September 15 — and would pay publishers when their content …

Source: Tech Times - Neutral

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Published on July 16, 2026 - 12:00 GMT

Cassi Manner Shows Entrepreneurs How to Build a Personal Brand on Social Media in Free SCORE Webinar

HONOLULU, HI, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Cassi Manner, CEO of Game Changer Marketing Solutions, recently presented a free webinar for SCORE titled “From Scrolling to Standing Out: How to Build a Personal Brand on Social …

Distribution channels: Business & Economy, Companies ...
Published on July 16, 2026 - 14:30 GMT

TV Anime 'BanG Dream! YUME∞MITA' Fairy Visual Revealed! Official Website Taken Over by Viola

TV Anime "BanG Dream! YUME∞MITA" is taken over by the ominous villainess, Viola. CA, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Bushiroad Inc. (Headquarters: Nakano-ku, Tokyo; Representative Director & President: Takaaki Kidani; …

Distribution channels: Amusement, Gaming & Casino, Media, Advertising & PR ...

Published on July 16, 2026 - 12:15 GMT

Gray Media and Atlanta Hawks Bring Hawks Basketball to Millions with Free Expansive, Georgia-Wide Broadcast Partnership ...

ATLANTA, July 16, 2026 (GLOBE NEWSWIRE) -- Gray Media and the Atlanta Hawks today announced a landmark broadcast partnership that will bring all non-nationally televised Atlanta Hawks regular season games to Gray Media's Atlanta broadcast television …

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Published on July 16, 2026 - 13:00 GMT

Trump Media and Technology Group Launches Truth API, a New Licensed Data Service for Financial Services Partners That ...

TMTG's first data-licensing product creates a new long-term recurring revenue stream for the company SARASOTA, Fla., July 16, 2026 (GLOBE NEWSWIRE) -- Trump Media & Technology Group (TMTG) today announced Truth API, a new business-to-business data …

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Published on July 16, 2026 - 16:01 GMT

Hughes Media Digital Agency Integrates AI Search Visibility Into Every SEO Engagement

Hughes Media now includes AI search visibility, schema optimization, and ChatGPT monitoring in every SEO engagement alongside traditional search strategy. ATLANTA, GA, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Hughes Media Digital Agency today …

Distribution channels: Media, Advertising & PR ...
Published on July 16, 2026 - 12:00 GMT

Koddi Expands Commerce Media Targeting Capabilities Through New GIPHY and LiveRamp Collaboration

FORT WORTH, Texas, July 16, 2026 (GLOBE NEWSWIRE) -- Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search …

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Published on July 16, 2026 - 15:18 GMT

Intero Digital Outlines System for Maximizing Content ROI Across Owned and Earned Media

COLORADO SPRINGS, CO, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Intero Digital, a full-funnel digital marketing agency, announced the release of a new guide detailing how brands can extend the return on their content investment through …

Distribution channels: Business & Economy, IT Industry ...
Published on July 16, 2026 - 05:30 GMT

Anna Crowe Featured on Next Level CEO TV

FL, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Anna Crowe, founder of Crowe Media, is set to appear on Next Level CEO TV, where she shares how embracing reinvention, authentic storytelling, and trust can help leaders build resilient brands and …

Distribution channels: Business & Economy, Companies ...

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Published on July 16, 2026 - 16:01 GMT

Hughes Media Digital Agency Integrates AI Search Visibility Into Every SEO Engagement

Hughes Media now includes AI search visibility, schema optimization, and ChatGPT monitoring in every SEO engagement alongside traditional search strategy. ATLANTA, GA, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Hughes Media Digital Agency today …

Distribution channels: Media, Advertising & PR ...
Published on July 16, 2026 - 15:48 GMT

Jason D Hamilton to Appear on Kingdom Creators TV

FL, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Jason D Hamilton, founder of Hamilton Brothers Construction Company, is set to appear on Kingdom Creators TV, where he will share insights on faith-centered leadership, addiction recovery, …

Distribution channels: Business & Economy, Companies ...
Published on July 16, 2026 - 15:43 GMT

Sean Stroebel to Appear on Blue Collar America TV

FL, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Sean Stroebel, founder of Confetti Productions and a concert production and concert labor professional, is set to appear on Blue Collar America TV, where he will share insights on live event …

Distribution channels: Business & Economy, Companies ...
Published on July 16, 2026 - 15:40 GMT

Local Marketing Expert Launches New Mentoring Programme to Help Business Owners Reclaim Their Time and Confidence

FREEDOM – The Marketing Mentoring Programme launched to help ambitious business owners with more choice, more time and greater financial freedom. LOWESTOFT, SUFFOLK, UNITED KINGDOM, July 16, 2026 /⁨EINPresswire.com⁩/ -- Local Marketing Expert …

Distribution channels: Business & Economy, Conferences & Trade Fairs ...
Published on July 16, 2026 - 15:35 GMT

MoCA\CT Launches an Ambitious New Concert Season: Grammy Winners Up Close in the Galleries

MoCA\CT introduces a new performing arts season with seven shows, including Dee Dee Bridgewater, Bill Charlap, Morgan James, and Time for Three, and others WESTPORT, CT, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- The Museum of …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on July 16, 2026 - 15:30 GMT

One Art Space Tribeca Takes Center Stage with Shepard Fairey at the Hamptons Fine Art Fair

From OBEY to SAMO: One Art Space Tribeca Presents Street Art Icons Curated by MaryAnn Giella McCulloh NEW YORK, NY, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- One Art Space was a featured exhibit at the 2026 Hamptons Fine Art Fair, with …

Distribution channels: Conferences & Trade Fairs, Culture, Society & Lifestyle ...
Published on July 16, 2026 - 15:18 GMT

Intero Digital Outlines System for Maximizing Content ROI Across Owned and Earned Media

COLORADO SPRINGS, CO, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Intero Digital, a full-funnel digital marketing agency, announced the release of a new guide detailing how brands can extend the return on their content investment through …

Distribution channels: Business & Economy, IT Industry ...
Published on July 16, 2026 - 15:18 GMT

The “Say It Like It Is” Executive Coach: Donna Star Announces Her Second Book, Stop Chasing Balance, Coming This Fall

LENOX, MA, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Lenox, Massachusetts – Donna Star is a Certified Executive Coach, Consultant, and Founder of Donna Star Coaching and Consulting, where she partners with high-performing professionals— …

Distribution channels: Media, Advertising & PR ...
Published on July 16, 2026 - 15:09 GMT

Leader to Leader Winner of the 2026 APEX Award for Publication Excellence

Editor-in-Chief Sarah McArthur, Managing Editor Bruce Rosenstein and Leader to Leader were recognized with an APEX 2026 Award of Excellence. NEW YORK, NY, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Editor-in-Chief Sarah McArthur, …

Distribution channels: Book Publishing Industry, Business & Economy ...
Published on July 16, 2026 - 15:09 GMT

Le pilote français lance le compte à rebours vers la conformité

Le pilote français lance le compte à rebours vers la conformité. HILVERSUM, NORTH HOLLAND, NETHERLANDS, July 16, 2026 /⁨EINPresswire.com⁩/ -- Storecove, acteur accrédité de l'écosystème français de la facturation électronique, encourage les …

Distribution channels: Companies, IT Industry ...
Published on July 16, 2026 - 15:06 GMT

Liberty Auto Glass Offers Same-Day Auto Glass Repair Appointments in San Diego Location

Liberty Auto Glass now offers same-day auto glass appointments in San Diego, with in-shop service at its Fairmount Ave shop or mobile appointments available. SAN DIEGO, CA, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Liberty Auto Glass, a family- …

Distribution channels: Automotive Industry, Business & Economy ...
Published on July 16, 2026 - 14:53 GMT

Philippine Airlines’ 3-Day Flash Sale Offers Up to 30% Off Base Fares for Middle East Travelers Until July 17

ABU DHABI, METRO MANILA, UNITED ARAB EMIRATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- For three days only, Philippine Airlines (PAL) is offering travelers across the Middle East up to 30% off base fares from Riyadh and up to 20% off base fares from …

Distribution channels: Conferences & Trade Fairs, Media, Advertising & PR ...
Published on July 16, 2026 - 14:51 GMT

As Netflix's 'The Hawk' Premieres, New Analysis Argues SKIMS Just Ended the Six-Second Ad

A former Target, Nike & Gap marketing exec argues SKIMS' Will Ferrell campaign ran entertainment's oldest play against attention that expires in six seconds. PORTLAND, OR, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Nick Boyd …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...
Published on July 16, 2026 - 14:49 GMT

3Search Group’s 2026 Annual Pay & Hiring Report Reveals 62% of Employees Are Looking to Exit

New 3Search research shows 62% of professionals are eyeing the exit in 2026 as workloads rise, pay stalls, and culture becomes the deciding factor. LONDON, UNITED KINGDOM, July 16, 2026 /⁨EINPresswire.com⁩/ -- On paper, the hiring market looks …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on July 16, 2026 - 14:35 GMT

Kansas City Homeowners Turn to Countertop Restoration Instead of Replacement

OLATHE, KS, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- As homeowners continue to invest in home improvements while managing renovation budgets, many are discovering that damaged stone countertops can often be repaired rather than replaced …

Distribution channels: Building & Construction Industry, Business & Economy ...
Published on July 16, 2026 - 14:30 GMT

TV Anime 'BanG Dream! YUME∞MITA' Fairy Visual Revealed! Official Website Taken Over by Viola

TV Anime "BanG Dream! YUME∞MITA" is taken over by the ominous villainess, Viola. CA, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Bushiroad Inc. (Headquarters: Nakano-ku, Tokyo; Representative Director & President: Takaaki Kidani; …

Distribution channels: Amusement, Gaming & Casino, Media, Advertising & PR ...
Published on July 16, 2026 - 14:15 GMT

PixAI Sponsors Anime News Network's 20th Annual Industry Party Alongside Anime Expo

By sponsoring one of the anime industry's longest-running networking events, PixAI continues investing in creator initiatives and industry engagement. LOS ANGELES, CA, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- PixAI, an anime-style …

Distribution channels: Culture, Society & Lifestyle, IT Industry ...
Published on July 16, 2026 - 14:11 GMT

Austin Marketing Experts Encourage Businesses to Strengthen SEO and Search Advertising as Consumer Search Habits Evolve

AUSTIN, TX, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- Austin businesses are being encouraged to improve their digital exposure through stronger search strategies that connect brands with customers at the right time. As consumer search …

Distribution channels: Media, Advertising & PR ...
Published on July 16, 2026 - 14:08 GMT

Leading Lower and Mid-Hudson Valley Events & PR Agency Rebranded as Events to Remember 360 Marketing

Formerly Known as Events To Remember + PR To Remember, Events to Remember 360 Marketing Encompasses Entire Marketing Service Package VALHALLA, NY, UNITED STATES, July 16, 2026 /⁨EINPresswire.com⁩/ -- As Events To Remember + PR To Remember …

Distribution channels: Media, Advertising & PR ...
Published on July 16, 2026 - 14:00 GMT

BestSalons.com Expands Curated Salon Guides Across 26 Countries

UK-based salon discovery platform introduces focused Top 10 city guides for hair, barbering, beauty, nails, extensions, spa and wellness businesses. LONDON, UNITED KINGDOM, July 16, 2026 /⁨EINPresswire.com⁩/ -- BestSalons.com today announced the …

Distribution channels: Beauty & Hair Care, Media, Advertising & PR ...