Rico Austin to Share His Inspiring Journey and Success with BAJARRIBA Tequila on Legacy Makers TV
A Story of Determination and Innovation
Raised in Marsing, Idaho, Rico’s journey began with a strong work ethic instilled by his mother, who raised five sons under challenging circumstances. From odd jobs in his childhood to pursuing higher education later in life, Rico’s path exemplifies the power of perseverance. His academic achievements, including an MBA from Thunderbird Graduate School and a PhD in Tequila Studies, laid the foundation for his entrepreneurial endeavors.
In 2020, Rico co-founded BAJARRIBA Tequila, a brand that blends quality craftsmanship with a unique storytelling element. The tequila is distilled using 100% mature Blue Weber agaves and is certified additive-free. The brand’s distinctive Baja California Peninsula-shaped bottle won "Packaging/Bottle of the Year" from Tequila Aficionado Media & Magazine before its first bottle was sold. Since its launch, BAJARRIBA Tequila has garnered acclaim, including three feature covers on Tequila Aficionado Magazine.
Building a Legacy Through Passion and Purpose
Rico’s journey is a testament to the value of innovation, hard work, and staying true to one’s vision. Overcoming challenges such as limited resources and production setbacks, he successfully introduced BAJARRIBA Tequila to markets in Arizona, California, Las Vegas, and Baja California, Mexico. The brand’s rapid success is a reflection of Rico’s dedication to creating a premium product with a meaningful story.
As an accomplished author of ten novels and marketing books, Rico has also inspired audiences worldwide with his writing. His bestselling book, My Bad Tequila, chronicles personal lessons that continue to resonate with readers.
Sharing Knowledge and Inspiring Change
On Legacy Makers TV, Rico will dive deeper into his journey, offering insights into entrepreneurship, overcoming adversity, and building a brand that stands out. His episode promises to educate and inspire, showcasing the skills, mindset, and strategies that have propelled him to success.
Rico’s story emphasizes the importance of resilience, continuous learning, and embracing one’s roots while striving for greatness. With BAJARRIBA Tequila, he’s not only delivering a premium product but also paving the way for future entrepreneurs to dream big and achieve more.
To learn more about Rico Austin and his remarkable journey, visit his Legacy Makers page at www.legacymakerstv.com/rico-austin.
Rico Austin
Legacy Makers
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