Published on
07:52 GMT
Mars bets big on its ‘sleeper’ brand Twix with $2m campaign and redesign
First introduced in the late 1960s in the UK and later in the US, Twix has been a staple of the Mars confectionary conglomerate. With its distinctive twin-bar design, the chocolate bar has consistently embraced its ‘duo’ appeal, often inviting consumers to …
Source:
The Drum
-
Label Pending
