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Published on 03:08 GMT

New IAB Research: Consumers Support Ads for Free Content, But Want Simpler Laws

Do consumers want a free and open internet or do they want robust data privacy legislation? The answer is both, according to new research from the Interactive Advertising Bureau suggests. The research, “Striking the Balance: The Consumer Perspective on …

Source: Beet.TV - New York - Neutral
Published on Jan 29, 2025

Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency Labels

PALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform on Tuesday to announce the adoption of the IAB’s Data Transparency Labels, what the industry is calling a “nutrition” label. Data nutrition labels, which Yahoo plans to integrate in early …

Source: MediaPost - Neutral
Published on 02:00 GMT

In-Store Audio Platform Qsic Closes on $25 Million in Funding

Logo/Qsic In-store audio platform provider Qsic has closed on a $25 million round of Series B funding led by investment firm Hedosophia to help expand its artificial intelligence (AI)-powered technology into new retail locations, accelerate product …

Source: Convenience Store News & Petroleum - Label Pending
Published on Jan 29, 2025

How generative AI’s role will evolve in 2025 as marketers probe its utility

Marketing executives hold a range of opinions about generative artificial intelligence (AI), from the evangelistic to the alarmist, but many are aligning around a shared sentiment: The tech is getting “less sexy” in 2025. That’s not necessarily a bad thing …

Source: Marketing Dive - Label Pending
Published on Jan 29, 2025

Future of TV Briefing: Streaming’s programmatic ad market prepares for ‘tsunami of supply’ from live sports

This week’s Future of TV Briefing looks at how the growing availability of streaming live sports for programmatic sales will test the supply chain’s infrastructure and require new standards. ‘Tsunami of supply’ The Interactive Advertising Bureau’s Annual …

Source: Digiday - Label Pending
Published on Jan 29, 2025

IAB Tech Lab seeks to step up its standards-setting in 2025 with new tools for CTV, AI and a move away from web browsers

IAB Tech Lab’s job basically boils down to taking digital advertising and media practices, products and toolsets and making them mass-production ready. And in 2025, the organization will be doing that at a larger scale and with an emphasis on connected TV …

Source: Digiday - Label Pending
Published on Jan 28, 2025

Pakistan Gaming Growth Program 2025 Launched to Empower Local Developers

A Singapore-based data-driven programmatic and interactive advertising platform announced the launch of its “Pakistan Gaming Growth Program 2025”. This initiative aims to provide Pakistani game developers with tailored tools, expert insights, and cutting- …

Source: ProPakistani - Neutral
Published on Jan 28, 2025

What happened to the post-cookie era, with IAB Tech Lab’s Anthony Katsur

Remember when 2025 was supposed to be the first official year of the post-cookie era? Well, clearly that hasn’t happened and seems unlikely to happen anytime soon. And it certainly won’t happen until sometime after Google introduces its user choice …

Source: Digiday - Label Pending
Published on Jan 28, 2025

The Trade Desk’s Jeff Green Explains Why the Adtech Giant Doesn’t Make Big M&A Moves

Advertising tech company The Trade Desk isn’t interested in snapping up companies—despite its recent rare acquisition of data firm Sincera. The Trade Desk is the largest independent adtech firm, competing primarily against Google and Amazon for …

Source: Mediaweek - Label Pending
Published on Jan 27, 2025

IAB Data Privacy Study Shows Consumers Remain Willing To Trade Data For Free Internet.

Americans like advertising more than you might think, at least when there is a perceived value in the trade. It’s something free, over-the-air radio and television broadcasters have long realized, and new research from the Interactive Advertising Bureau …

Source: Inside Radio - Tennessee - Label Pending
Published on Jan 27, 2025

ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space

For all the dollars advertisers have been shoveling into retail media networks, marketers are starting to scrutinize the industry’s latest shiny object a bit harder. The pitch of RMNs was their first-party data and the potential to truly track sales. …

Source: Digiday - Label Pending
Published on Jan 27, 2025

Shenan Reed

The Interactive Advertising Bureau (IAB) has appointed Shenan Reed, Global Chief Media Officer of General Motors, as the new Chair of the trade organization’s Board of Directors. Reed previously served as Vice Chair and has been a member of the board since …

Source: Inside Radio - Tennessee - Label Pending
Published on Jan 27, 2025

IAB Hands GM's Reed The Wheel, Names Her Chair

The auto industry takes the wheel at the Interactive Advertising Bureau (IAB) with the appointment of Shenan Reed, global chief media officer of General Motors, to chair of the trade organization's Board of Directors. The announcement was made as the …

Source: MediaPost - Neutral
Published on Jan 27, 2025

IAB Board of Directors Names Shenan Reed, Global Chief Media Officer, General Motors, New Board Chair for 2025

Alison Levin, President of Advertising and Partnerships, NBCUniversal, Will Serve as Vice Chair of the IAB Board NEW YORK, Jan. 26, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, …

Source: WFMZ - Pennsylvania - Neutral
Published on Jan 27, 2025

In-Store Marketplace (ISM) Debuts As Global Pioneer In Unified Retail Media Solutions

(MENAFN- PR Newswire) New enterprise platform simplifies digital in-store advertising through integrated, global solution INDIANAPOLIS, Jan. 27, 2025 /PRNewswire/ -- In-Store Marketplace (ISM), the retail industry's first centralized platform …

Source: MENAFN - Uncategorized
Published on Jan 25, 2025

How CTV and AI are shaping the future of broadcasting and advertising

By Jay Ganesan Broadcasting as an industry is undergoing a major transformation, driven by the rapid rise of viewership moving to Connected TV (CTV). This provides new opportunities for broadcasters on integration of artificial intelligence (AI) for …

Source: Financial Express - Neutral

05 days 00:46:31

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Published on January 29, 2025 - 15:39 GMT

Top Journalist, Racial Justice Champion Bankole Thompson Speaks to University of Michigan Students on Media & Democracy

Bankole Thompson, a nationally acclaimed journalist decries media indifference to issues of race and inequality DETROIT, MI, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- The nation is in dire need of future journalists with a fiery …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on January 29, 2025 - 23:23 GMT

Augustus Wealth Featured in U.S. News & World Report

Augustus Wealth was recently featured in a U.S. News & World Report article providing expert insights on strategies for the 10-Year Rule Inherited IRA. LOS ANGELES, CA, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Augustus Wealth, a …

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Published on January 29, 2025 - 21:14 GMT

Governor Abbott Congratulates Lubbock As Second Digital Media Friendly Texas Certified Community

TEXAS, January 29 - January 29, 2025 | Austin, Texas | Press Release Governor Greg Abbott today congratulated the City of Lubbock on being designated as the second Digital Media Friendly Texas Certified Community by the Texas Film Commission after …

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Published on January 29, 2025 - 14:28 GMT

Triller Steals Social Media Spotlight with $50 Million Fundraise

Triller Group Inc. (Nasdaq: ILLR) secures its place as a fierce competitor to TikTok, YouTube Shorts, and Instagram Reels with bold innovations, star power, and continued momentum Los Angeles, CA, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Triller Group Inc. (“ …

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Published on January 29, 2025 - 00:00 GMT

SocialSellinator Secures TechBehemoths 2024 Award for Outstanding Social Media Marketing Services – Two Years in a Row

SocialSellinator earns the TechBehemoths 2024 Award for Social Media Marketing Excellence, celebrating innovation and results-driven strategies. SAN JOSE, CA, UNITED STATES, January 28, 2025 /⁨EINPresswire.com⁩/ -- SocialSellinator, a leading …

Distribution channels: Building & Construction Industry, Business & Economy ...
Published on January 29, 2025 - 05:41 GMT

Investing Snacks Now Provides Consumer Discretionary Sector News

The top consumer discretionary sector public companies in the USA will now have daily coverage. SAN JOSE, CA, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- You'll now be able to get consumer discretionary sector news that is readable …

Distribution channels: Automotive Industry, Banking, Finance & Investment Industry ...
Published on January 29, 2025 - 12:00 GMT

DBTV Expanded Distribution, New Strategic Advisor and Fourth Anniversary

DBTV is now available on Canyon Star TV and e360TV, reaching additional 76 million potential viewers. Also, adds Kim Francis as network's new strategic advisor. NEW YORK,, NY, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- DBTV is …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...
Published on January 28, 2025 - 17:00 GMT

Gennova Introduces AI-Powered Platform for Automated Social Media Content Creation

Gennova AI is a content marketing automation tool that creates and publishes personalized posts to your socials while you stay in full control. SAN FRANCISCO, CA, UNITED STATES, January 28, 2025 /⁨EINPresswire.com⁩/ -- Gennova has unveiled its …

Distribution channels: Technology ...

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This is a listing of the world’s TV stations, radio stations, newspapers, and blogs. Last update: 01/18/2025

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Published on January 30, 2025 - 02:51 GMT

New Memoir Journals Animal Communication

Roses to Rainbow by Rebecca Schaper releases on April 8 ALPHARETTA, GA, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- GreyHawk Media announces the forthcoming release on April 8 of Rebecca Schaper’s second inspirational memoir, Roses to …

Distribution channels: Book Publishing Industry, Culture, Society & Lifestyle ...
Published on January 30, 2025 - 01:19 GMT

Holistic Wellness for Women: Womb Healing Practices to Start the New Year Right

Start 2025 with holistic womb healing to balance hormones, release trauma, and embrace self-discovery. Heal your womb, transform your life. ATLANTA, GA, UNITED STATES, January 30, 2025 /⁨EINPresswire.com⁩/ -- As the New Year approaches, Ankh …

Distribution channels: Culture, Society & Lifestyle, Healthcare & Pharmaceuticals Industry ...
Published on January 30, 2025 - 00:53 GMT

Dr. Stacy Bentil Joins Nursing Leaders at 2nd Annual Ghanaian Diaspora Nursing Alliance (G-DNA) Conference

Leading discussions on nursing excellence, Dr. Bentil empowered frontline leaders with strategies for impactful healthcare leadership. BOSTON, MA, UNITED STATES, January 30, 2025 /⁨EINPresswire.com⁩/ -- The 2nd Annual Ghanaian Diaspora Nursing …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on January 30, 2025 - 00:19 GMT

Concept3D Releases 2025 Salary Report for Higher Education Marketing Professionals

New annual report sheds light on salary trends, career growth, and workplace preferences for higher ed marketers DENVER, CO, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Concept3D, a leader in digital campus solutions, today announces …

Distribution channels: Companies, Education ...
Published on January 30, 2025 - 00:00 GMT

RAM Plumbing Now Offers Winter-Centric Plumbing Services

RAM Plumbing readies homes in Tucson, AZ, and neighboring areas for cooler weather with specialized plumbing services. TUCSON, AZ, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- RAM Plumbing, a recognized provider of plumbing solutions in …

Distribution channels: Business & Economy, Companies ...
Published on January 30, 2025 - 00:00 GMT

New Maintenance Plan by Ready Rooter Promises Year-Round Plumbing Efficiency

Ready Rooter offers a Maintenance Plan in Seattle, WA, and surrounding areas to maintain plumbing system efficiency year-round. SEATTLE, WA, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Ready Rooter has launched a Maintenance Plan …

Distribution channels: Business & Economy, Companies ...
Published on January 30, 2025 - 00:00 GMT

Straight Shooter Plumbing and Rooter Announces Open Positions for Journeyman Plumbers in Idaho and Texas

Straight Shooter Plumbing and Rooter announces open positions for experienced Journeyman Plumbers in Idaho and Texas. HAYDEN, TX, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Straight Shooter Plumbing and Rooter, a well-known provider …

Distribution channels: Business & Economy, Companies ...
Published on January 29, 2025 - 23:41 GMT

AI in real estate is nearly “ubiquitous” as 87% of agents today use artificial intelligence, new Delta AI Survey reveals

87% of real estate brokerage leaders reveal that their agents are actively using AI tools, a 7% increase in adoption from last year, reports Delta Media. CANTON, OH, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Nearly nine-in-ten real …

Distribution channels: Business & Economy, IT Industry ...
Published on January 29, 2025 - 22:30 GMT

TRUSTEE SALE REVERSAL FOR WATSONVILLE HOMEOWNER WITH HELP FROM THE NONPROFIT ALLIANCE OF CONSUMER ADVOCATES

Local Resident Recaptures Home After Trustee Sale Auction is Concluded WATSONVILLE, CA, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Richard Nathanson, a long-time resident of Watsonville, has successfully recaptured his home after a …

Distribution channels: Banking, Finance & Investment Industry, Human Rights ...
Published on January 29, 2025 - 22:25 GMT

Crystal Gix Appears in Star-Studded Film No Address Set to Premiere Nationwide

LOS ANGELES, CA, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Actress Crystal Gix is thrilled to be part of the highly anticipated film No Address, which sheds light on the homelessness crisis in America. The film is set to premiere in …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on January 29, 2025 - 22:19 GMT

Brand Expert Nikki Arensman Joins Jupiter's Hype Boss as Founding Partner

Arensman’s expertise in branding and marketing strategy adds an unparalleled layer of innovation to Hype Boss’s rapidly growing roster of clients. JUPITER, FL, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Hype Boss, Jupiter’s new …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...
Published on January 29, 2025 - 21:55 GMT

Anne C. DeDeyn’s Heartwarming Children’s Book “Winston Does Yard Work”

GA, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Atticus Publishing proudly presents Anne C. DeDeyn, an interior designer and certified yoga instructor, continues to delight readers with her charming children’s book, Winston Does Yard …

Distribution channels: Book Publishing Industry, Education ...
Published on January 29, 2025 - 21:47 GMT

Holocaust Survivor Mark Schonwetter Receives Prestigious Shine A Light Civic Courage Award

Mark Schonwetter recognized for his meaningful action against antisemitism, using Holocaust education in the fight against hate. LIVINGSTON, NJ, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Holocaust survivor and Holocaust education …

Distribution channels: Culture, Society & Lifestyle, Education ...
Published on January 29, 2025 - 21:01 GMT

LOVE Awards Honors Extraordinary Women and Men

Celebrating Excellence, Empowering Women and Men, and Recognizing Industry Leaders." INGLEWOOD, CA, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- The highly anticipated 9th Annual LOVE Awards is set to celebrate an extraordinary …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...
Published on January 29, 2025 - 20:39 GMT

Google Ads Changes and Marketing Trends Have Impacted Canadian Private Schools

CANADA, January 29, 2025 /⁨EINPresswire.com⁩/ -- Truth Tree Shares Insights on Navigating New Costs and Embracing Digital Innovation Recent updates to Google advertising regulations and advancements in digital marketing tools are transforming …

Distribution channels: Education, Media, Advertising & PR ...
Published on January 29, 2025 - 20:39 GMT

Google’s December 2024 Core Update Has Significantly Impacted Educational Institution Websites

DC, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Google’s December 2024 Core Update Has Significantly Impacted Educational Institution Websites The December 2024 Google Core Update has introduced significant changes to search engine …

Distribution channels: Education, Media, Advertising & PR ...
Published on January 29, 2025 - 19:50 GMT

Houston Chimney Service Expands Offerings to Include Air Duct Cleaning Services

Houston Chimney Service expands to offer air duct and dryer vent cleaning, enhancing home safety and air quality for homeowners in the Houston area and beyond. HOUSTON, TX, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Houston Chimney …

Distribution channels: Media, Advertising & PR ...
Published on January 29, 2025 - 19:48 GMT

The Ad Spend Announces Public Beta: AI-Powered Ad Monitoring Now Available for Individual Organizations & Agencies

NEW YORK, NY, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- The Ad Spend, the AI-powered Slack app that streamlines ad monitoring and reporting, is now in public beta, offering individual organizations and marketing agencies seamless …

Distribution channels: Media, Advertising & PR, Technology ...
Published on January 29, 2025 - 19:43 GMT

Atticus Publishing Proudly Presents: Embark on a Cosmic Adventure with Charles Vaden's 'A Space Family Odyssey'

An Intergalactic Journey of Discovery and Survival CA, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Charles Vaden invites readers to strap in for the ride of a lifetime with his latest novel, A Space Family Odyssey: Lost in Space. This …

Distribution channels: Book Publishing Industry, Education ...
Published on January 29, 2025 - 19:30 GMT

Manufactured Housing Consultants Laredo Empowers Buyers to Own Their Dream Homes with New Financing Programs

Learn about the new program offering bad credit mobile home loans to make homeownership accessible for all, emphasizing a fresh start for 2025 LAREDO, TX, UNITED STATES, January 29, 2025 /⁨EINPresswire.com⁩/ -- Manufactured Housing Consultants, a …

Distribution channels: Banking, Finance & Investment Industry, Building & Construction Industry ...