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A service for media industry professionals · Thursday, April 17, 2025 · 804,137,840 Articles · 3+ Million Readers
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  • Published on Apr 16, 2025

    TBWA’s New Global Leadership on Selling Disruption in Turbulent Times

    TBWA’s mantra is disruption. But is disruption selling when brands are looking to play it safe in turbulent times? Global CEO Erin Riley says yes. As agencies merge, consolidate, and hang new shingles on their doors, “we are very aware that we are lucky to …

    Source: Adweek - Pending
  • Published on 11:10 GMT

    ‘Assume That I Can’ Tops ACT Good Report 2025 as VML Leads Network Rankings

    The 2025 ACT Good Report has revealed its annual ranking of the world’s most creative and effective campaigns driving sustainability, social responsibility, and public awareness—spotlighting standout work from across the globe. This year, 1,134 campaigns …

    Source: Branding in Asia - Neutral
  • Published on 11:16 GMT

    Podcast: AAC’s AI influencers discuss marketing to Gen Z ‘the right way’

    In a first-of-its-kind for the brand and the region, Campaign Middle East has interviewed two artificial intelligence personalities, Alpha Babe and BookToker, two of five AI influencers representing Arabian Automobiles Company who have been brought to life …

    Source: Campaign Middle East - Neutral
  • Published on 05:35 GMT

    The Ad Council Elects 17 New Members to Its Board of Directors

    Carla Hassan, CMO, JPMorganChase, elevated to Vice Chair NEW YORK, April 17, 2025 /PRNewswire/ -- The Ad Council, America's leader in leveraging the power of communications to inspire action and accelerate change around the nation's most …

    Source: WFMZ - Pennsylvania - Neutral
  • Published on 09:00 GMT

    Sony’s PlayStation maker opens Dublin office, plans to hire 100 employees

    Applications for the new roles, which include data scientists, software engineers and managers are open. Sony Interactive Entertainment (SIE) is opening a Dublin office with plans to hire 100 new employees. The new Dublin team will focus on research and …

    Source: Silicon Republic - Neutral
  • Published on Apr 16, 2025

     Grace Kao Promoted to CMO of Snap

    Snap has appointed Grace Kao as its new chief marketing officer. She is being promoted after serving for less than six months as the company’s vice president of consumer and business marketing. She will take the place of chief creative officer Colleen …

    Source: Adweek - Pending
  • Published on Apr 16, 2025

    ACT Responsible and WARC Release ACT Good Report 2025

    ACT Responsible and WARC have released the 2025 ACT Good Report. The report is a ranking showcasing the world's most impactful use of creative communication to promote sustainability and social responsibility and raise awareness of significant social …

    Source: Media Update - Pending
  • Published on Apr 16, 2025

    Katharina Wynne joins Howatson+Company as Executive Strategy Director

    April 16 2025, 12:00 pm | BY Ricki Green | No Comments Howatson+Company has announced the appointment of Katharina Wynne as Executive Strategy Director.   Wynne brings over 15 years of strategic expertise to the role, with a career that began at Ogilvy in …

    Source: Campaignbrief - Pending
  • Published on Apr 16, 2025

    Spikes Asia Awards 2025: Campaign picks its favourite contenders

    The Spikes Asia Awards for 2025 are just a week away with the winners being announced on April 24. In the run up to the event, the Campaign editorial team pored over The Spikes Asia Awards 2025 shortlist to pick our favourite entries—the way we would if we …

    Source: Campaign Asia - Center-left
  • Published on Apr 16, 2025

    JSW Paints Launches New IPL Campaign Featuring Cricket Legends

    JSW Paints has launched a new campaign for IPL 2025 titled Rangon Ka Khel 2.0. The initiative follows its previous cricket-themed campaign, continuing to engage with fans during the tournament season. A key feature of Rangon Ka Khel 2.0 is an anthem …

    Source: Branding in Asia - Neutral
  • Published on Apr 16, 2025

    Why creative jealousy is the best compliment

    I’m a firm believer in "you do you", in almost all aspects of life. Maybe it’s the only child in me, but I’ve never found jealousy that useful. Maybe I’ve been underexposed to it; like a fair-haired kid and the sun. (Side note, the sun’s back …

    Source: Campaign Asia - Center-left
  • Published on Apr 16, 2025

    The Jury’s In: Meet The Masterminds Judging The Hatchlings Round Two Showdown

    As anticipation builds for the Cairns Hatchlings, presented by Yahoo, the spotlight now turns to the all-star panel of second-round judges who will help decide the fate of this year’s standout talent from Australia, India and Thailand. Across seven …

    Source: B&T - Neutral
  • Published on Apr 15, 2025

    As Levi’s Beyoncé Ads Up Sales, Willie Jones Enters the Chat

    Beyoncé has been helping Levi’s sell more denim by starring in remakes of its classic advertising campaigns. Now, the third installment of the pair’s “Reimagine” series sees the artist bring country star Willie Jones along for the ride. Jones, who …

    Source: Adweek - Pending
  • Published on Apr 15, 2025

    AdSchool announces powerhouse speaker lineup for 2025 – secure your spot now

    AdSchool has announced its 2025 speaker lineup—bringing together some of the sharpest minds in strategy, leadership, and creativity from across Australia and New Zealand.   Industry leaders, including Droga5 ANZ Chief Strategy Officer Milla McPhee, Leo CEO …

    Source: Campaignbrief - Pending
  • Published on Apr 15, 2025

    Out-of-home bucks advertising downturn

    The out-of-home industry has seen its media revenue increase by 16.1% in the first quarter of 2025, despite a cost-of-living crisis that has resulted in muted spend across other sectors. For the first quarter of the year, net media revenue jumped to $334.1 …

    Source: Mumbrella - Neutral
  • Published on Apr 15, 2025

    Milla McPhee, Clare Pickens, Dave Hartmann and more headline AdSchool 2025

    AdSchool has announced its 2025 speaker lineup bringing together some of the sharpest minds in strategy, leadership, and creativity from across Australia and New Zealand.  Industry leaders, including Droga5 ANZ chief strategy officer Milla McPhee, Leo …

    Source: AdNews - Pending
  • Published on Apr 15, 2025

    Levi’s and Beyonce take Reiimagine campaign to a roadside diner for chapter three

    Levi’s has rolled out its latest chapter of its Reiimagine campaign with Beyonce, complete with a film that reworks the brand’s 1988 Refrigerator commercial. The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted Refrigerator, the …

    Source: Mumbrella - Neutral
  • Published on Apr 15, 2025

    Emotive appoints new head of earned creative

    Following further development to its ‘fame’ offering, Emotive has appointed Poem’s Jessica Cluff for the newly created role of head of earned creative. Cluff joins the indie creative agency after nearly two years with Poem, where she led the comms agency’s …

    Source: Mumbrella - Neutral
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