![](https://www.beet.tv/wp-content/uploads/2024/07/92509-thumbnail-3-1024x576.jpg)
Beyond Hyper-Personalization: Digitas’ Nadeau On Finding A Role For Cookies And IDs
AMENIA, N.Y. — The digital ad industry has been preparing for a cookieless future. While Google’s surprise decision not to deprecate cookies in its Chrome browser may reduce the urgency of the move, it won’t necessarily change the fundamental trajectory. “ …