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A service for media industry professionals · Saturday, December 21, 2024 · 770,969,164 Articles · 3+ Million Readers
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  • Published on 13:03 GMT

    Advertising Industry Undergoes AI-Driven Transformation

    The advertising industry, once dominated by creative visionaries, is experiencing a significant transformation driven by technology, data, and artificial intelligence (AI). A notable development is the announced $30 billion merger between Omnicom Group and …

    Source: Digital Market News - Neutral
  • Published on Dec 20, 2024

    Martha Boudreau retires after making her mark at AARP, FleishmanHillard

    WASHINGTON: Martha Boudreau is retiring from her role as AARP’s EVP and chief communications and marketing officer and previously a career at Omnicom Group agency FleishmanHillard.  “After more than 10 amazing years at AARP and a career at FleishmanHillard …

    Source: PRWeek US - Label Pending
  • Published on Dec 20, 2024

    Dolci Frutta Announces New Non-Alcoholic Collaboration with Baileys® Irish Cream

    MIDDLETON, Wis., Dec. 19, 2024 /PRNewswire/ -- A decadent new addition to Dolci Frutta's popular hard-shell dessert line, featuring the delicious flavor of Baileys Irish Cream, is hitting shelves just in time for the holidays. Saco Foods, LLC …

    Source: The Bulletin - Kansas - Neutral
  • Published on Dec 20, 2024

    Weber Shandwick promotes Paul Massey to South region president

    NEW YORK: Weber Shandwick has promoted Paul Massey to president of its South region, effective immediately, overseeing the Interpublic Group agency’s teams in Atlanta, Baltimore and Washington, DC.  Massey is reporting to Jim O’Leary, North America CEO and …

    Source: PRWeek US - Label Pending
  • Published on Dec 18, 2024

    Weber Shandwick Collective sets up leadership team under new CEO Susan Howe

    NEW YORK: The Weber Shandwick Collective has promoted Jim O’Leary and Karen Pugliese to global president roles and named Joy Farber Kolo chief impact officer as the Interpublic Group agency formalizes its leadership under new CEO Susan Howe.  O’Leary will …

    Source: PRWeek US - Label Pending
  • Published on Dec 17, 2024

    2024 in Review: Streaming Into Deals and Turmoil

    After starting 2024 with hopes that the transition to streaming might finally produce a more stable, profitable businesses, the media and entertainment industry ended the year with a painful reality check. Major media companies laid off employees, …

    Source: TV Tech - Neutral
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